As global industries race toward sustainability, gaming is no exception. In 2025, several major studios—including Sony, Ubisoft, and Riot Games—have pledged OTPKLIK to achieve carbon neutrality by 2030.
This shift is driven by mounting pressure from players who demand eco-conscious practices. From recycled console materials to low-energy servers, sustainability has become a branding must.
Cloud infrastructure providers are also adapting, using renewable data centers and optimizing energy consumption. Some indie developers are even incorporating environmental awareness directly into game narratives, blending activism with entertainment.
Experts argue the move isn’t just ethical—it’s profitable. “Green gaming is the next competitive advantage,” said economist Li Wei of GameEco Research.